creative planning

  • TOURISM

  • csr

  • fmcg

  • brand guidelines

  • music show

CREATIVE DIRECTION

STORY BOARD: BE WHO YOU WANT TO BE

This is an introductory video of academic majors at the UEF (UNIVERSITY OF ECONOMICS & FINANCE). Taking the opposite idea from adults' understanding of the university, the video sketches a playground for a child trapped in an adult’s body, returning to the simplest curiosity and love desires inside each student.

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STORY BOARD: “GHEN CÔ VY” COVER

2020, BIBICA’S LURICH biscuit brand wants to respond to the spirit of improving health against the COVID-19 epidemic, while enhancing brand recognition and engagement. Lurich personifies the digital mascot as the biscuits, conveying the lyrics with adorable movements.

(official artwork unreleased)

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Inspired by the ingredients extracted from roses and their gentle skin-cleansing benefits, these photos highlight the product's uniqueness and lovely, pure feelings as if someone is lying down in the rose garden.

Images are not official shot for COCOON brand.

PHOTO CONCEPT: INTO ROSES GARDEN