creative planning

  • TOURISM

  • csr

  • fmcg

  • brand guidelines

  • music show

STORY BOARD

this is an introductory video of academic majors at the UEF (UNIVERSITY OF ECONOMICS & FINANCE). Taking the opposite idea from adults' understanding of the university, the video sketches a playground for a child trapped in an adult’s body, returning to the simplest curiosity and love desires inside each student.

INTRODUCTION FILM: BE WHO YOU WANT TO BE

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CREATIVE DIRECTION

SOCIAL CONTENT VIDEO: “GHEN CÔ VY” COVER

2020, BIBICA’S LURICH biscuit brand wants to respond to the spirit of improving health against the COVID-19 epidemic, while enhancing brand recognition and engagement. Lurich personifies the digital mascot as the biscuits, conveying the lyrics with adorable movements.

official artwork: (unreleased)

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PHOTO CONCEPT: INTO ROSES GARDEN

inspired by the ingredients extracted from roses and their gentle skin-cleansing benefits, these photos highlight the product's uniqueness and lovely, pure feelings as if someone is lying down in the rose garden.

images are not officially shot for COCOON brand.